Module · Multiplier for your craft, or a shortcut to average

The Marketer's AI Check

AI can write a week of content in an afternoon, all of it competent and none of it yours. That is the quiet cost: fluent, on-trend, and indistinguishable from what every competitor using the same tools is publishing. This module checks the five habits that keep AI a multiplier rather than a leveller: your voice surviving the edit, originality over recycled patterns, measuring what the content actually does, real command of your tools, and respect for the audience on the other end.

Question 1 of 5 · Your voice survives

Does AI-assisted content still sound like your brand, or like a model's default?

Every model has a house style: safe, balanced, faintly corporate. Left unedited it flattens your voice into that default, and the thing that made your brand recognisable is the first casualty.

Question 2 of 5 · You resist the average

Does your AI-assisted work say something new, or recycle the obvious angle?

A model predicts the most likely next sentence, which is by definition the most average one. Lean on it uncritically and you produce the campaign everyone else would have produced, competent and forgettable.

Question 3 of 5 · You measure what it does

Do you know whether AI-assisted content performs, or just that you ship more of it?

More output is not more results. Volume feels like productivity, but if engagement, conversion or reach did not move, you are just filling the channel faster. The metric that matters is the outcome, not the word count.

Question 4 of 5 · You command your tools

Do you use your AI tools with real skill, or type a prompt and hope?

The gap between marketers now is not access to AI, it is fluency with it: knowing which tool for which job, how to brief it, where it fails. Prompt-and-hope produces mediocrity at speed; mastery produces leverage.

Question 5 of 5 · You respect the audience

Does AI let you serve the audience better, or just flood them more cheaply?

Cheap content is a temptation to make more of it. But the audience's attention did not get cheaper, and a channel full of adequate AI filler trains them to ignore you. Respect is the long game; volume is the short one.

For the statistics · one click each

Three questions for the public picture

These do not affect your score. They feed the anonymised, aggregated statistics; groups under 8 respondents are never shown.

What share of your content now starts as AI output?

None

Under a quarter

About half

Most of it

Nearly all

Do you measure whether AI-assisted content performs?

Only output volume

Vanity metrics

Real outcomes

Tested against human-led

How do you keep AI content in your brand voice?

I do not

Manual editing

Voice guide in prompts

A defined system

I do not use AI for content

Your context

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